Showing posts with label advertising federation. Show all posts
Showing posts with label advertising federation. Show all posts

Thursday, May 22, 2008

Notes from an Advertising Executive

By Joe Grimaldi
Chief Executive Officer
Mullen

Here are some thoughts from Joe Grimaldi who is the CEO at Mullen. Mullen is a renowned advertising agency with locations in Massachussetts, North Carolina, Pennsylvania and Michigan. As a huge supporter the internship program, Joe actively engages with interns on various occasions. He speaks to them during their first week during a lunch and learn session, judges their final new business presentation, and loves to get to know them in the cafeteria.

1. What do you feel is the most differentiating feature about Mullen’s internship program, and how has this benefited the students, and the agency?

“We care about the education the interns get and put time, energy and senior management involvement into it. We need the best people to come into the business if we are to be a competitive industry, and the best way to do that is to help shape them. It’s an industry cause.”

2. Did you intern anywhere before you started working? If so, where? What was it like?

“No. I got lucky and walked out of school in Manhattan and into the media department of a top 5 agency.”

3. Name one trait you love to see in your interns, but feel you don’t see enough of?

“Two things, actually: 1) Being a sponge that absorbs everything with unbridled enthusiasm and organized thought. 2) The ability to voice original thought and ideas in a way that is not easily dismissed by people with significantly more experience.”


For more internship related tips, visit the InternshipRatings.com advice column Take Note

Tuesday, December 18, 2007

Winter Break: The Perfect Time to Find a Spring Internship

Winter break has officially started. It is the perfect time to relax, meet up with old friends and catch up on TV shows. Most importantly, it is also a great to consider an internship for the spring. It is not too late to start searching for a great opportunity!

I read an article today from the Financial Post, a Toronto based newspaper that reminded me of my last internship quest. I wanted a public relations position at a small firm in the town I am from, but I could not find any leads. After speaking to some connections in the industry, I decided that it would be best to do some research on my own. I went to the local advertising federation website and created a list of firms that represented clients who I was interested in. Then, I sent emails to the contacts from the federation's website with my cover letter and resume. Surprisingly, I received an overwhelming response. Each firm articulated that they sought interns but were unsure of how to approach them. I ended up selecting an internship at an innovative agency.

My advice is to GO AFTER COMPANIES who interest you even if you are unsure whether or not they have an established program. Small businesses especially are starting to recognize the importance of interns; however, they tend to be more clueless about dispersing the message. Although the allure of a corporate environment and the company name on your resume are appealing, small businesses can offer more individualized attention and tailor the program to your needs. Either way, the point is to make use of your free time to find an internship that suits you.

--Stephanie

Below you will find links for a few internship openings and resources: