InternshipRatings.com at Boston University's PRSSA Event

This weekend was full of events for InternshipRatings.com! We attended "PR Advanced" PRSSA Goes 2.o," which was hosted by the Boston University and Simmons College Chapters of Public Relations Student Society of America. The conference was held at B.U. and included various representatives from local PR firms as well as students from B.U., Simmons and University of Rhode Island. Our favorite speaker at the conference was THE social media guru, David Meerman Scott. He is the successful author of best-selling book The New Rules of Marketing and PR. He believes in the use of social media (blogs, podcasts, social media releases, viral marketing and online media) to promote products and measure success rather than old methods like clip books and newspaper articles. The first time we heard David Meerman Scott speak was at Boston PodCamp in the fall. This time we learned some great new things about PR and the blogging world. Scott is a huge believer in the power of blogs and their large reach (his blog gets thousands of its daily). What we found most interesting is the fact that Scott's book sold more copies when it was featured on his blog as opposed to when the New York Times published an article about it!

At the end of the conference was a career fair with companies like Schneider Associates, Racepoint Group, 360 Public Relations, Fleishman Hillard, Weber Shandwick, Cone and yours truly InternshipRatings.com! Seniors and underclassmen socialized with these well respected firms about jobs and internships. (Surprisingly, the Public Relations industry is just starting to hire employees and interns.) We were excited to mix and mingle with students and learn about their internship experiences. Companies were even interested (and slightly scared) to discover their company reputation. Whether your last experience was fabulous or a waste of time,  don't forget to rate it so that other interns can make a more informed decision for this summer! 

We look forward to seeing you soon.

--Stephanie and Lauren

The Great Debate: Which Internship To Take

Spring is progressing and internships are quickly approaching. The normal highly structured and well planned life that I like to lead now has elements of uncertainty. I find myself in a confused position regarding the decision of which internship position I should accept. I applied to two very different companies: a public relations firm and a recording studio that specializes in jingle writing. (Do not judge me, it sounds like a fun, creative, brain-exercising summer experience.) I am finding the decision difficult for a few reasons: 1) Should I try something new that isn't necessarily related to my intended major? 2) Should I work under a pr professional or as my own boss? 3) Should I accept a summer of low-level pr tasks for a well-respected firm or work diligently (and stressfully) to create high-level projects?

This predicament is one of the reasons why I created InternshipRatings.com. While it is important to consider the skills I will learn and the tasks I will perform, the company environment and staff play a large part in the success of an internship experience. If the companies I am interested in were posted on the website, it would make my decision much easier! Unfortunately, I do not know anyone who has interned at these companies and therefore must try to make the most informed decision I can on my own.

As I sit here weighing my options, I will offer you some advice if you are in the same position. Ask for the company's internship program fact sheet/guide. This document should clearly define your summer duties and the company's expectations of you. The one I received even details how to answer the phone properly! As I have also mentioned before, the interview is also a great way to get to know more about your potential employer. Thoughtful questions can provide you with similar answers that a previous intern would give.

If you have taken this advice and feel confident about both internships, you should feel confident selecting either option. And when you are finished with your experience, don't forget to add it to InternshipRatings.com to make a fellow intern's next decision an easier one!

--Stephanie

Create Your Own Internship

College students are individuals who have diverse passions and interests seeking self-discovery. It is almost as if college students are expected to have a clear idea of their intended career path upon matriculating. Narrow-based curriculums do not allow students to experience different fields of interest. Internships, however, can foster the discovery of unknown skills and hobbies. 

Traditionally, companies offer set programs to shadow a position or to include certain projects. Students who want the flexibility of exploration are now designing their own internship programs to meet their wants. Companies who have established programs are taking notice of these individuals and hiring them for positions. The Wall Street Journal published an article on this subject late last week. It featured liberal-arts students who pitched ideas to various companies about projects that anticipated the company's needs and combined the student's personal interests. For example, one girl combined her love of hip-hop music and helping children by organizing a program for underprivileged children for a non-profit art education organization.

Do not get discouraged if a company does not offer the program you want. Instead, design your ideal experience and pitch it to companies. Create a proposal that you can send to a targeted group of companies and/or organizations. In order to do this, you must first conduct research that can help you narrow the focus of your internship search. Consider what you want to gain from the internship (skill development, career exploration), what kind of responsibilities you would like to have and what kind of daily duties. Then, think about the field(s) you want to work in and whether there is a need for what you want to do. The proposal should be written in place of the cover letter and include the following information:

• Specific description of what you would like to do and why you think the company needs you to do it
• Description of the project or position you want to fill
• Description of what you have to offer the company/organization
• Dates of availability
• Attached resume that highlights strengths mentioned in the proposal

Developing your own internship takes time and effort. If you cannot locate a position that is  customary, do not give up! You are a commodity that companies value and depend on. Be persistent until you find the right opportunity!

--Stephanie

Persistence equals progress!

The last few months, I have been observing my friend go through the process of getting an internship. David, a broadcast journalism major, wanted to intern at a local Boston news station. He had a contact through a family friend and called him early on in the school year. He was told to call the station around January when they begin accepting internship applications. When January arrived, David excitedly called the contact and reminded him of his dedication to this potential internship.

When David didn’t get a response from the program coordinator, he became frustrated and concerned. I reminded him not to give up and be determined. Persistence shows interest, responsibility and passion. David decided to follow up by calling the coordinator. Finally, a few weeks later he received a phone call back for an interview. He felt the interview went really well and was confident that he would hear from the interviewer within the next few days. When David had not heard from him after two weeks he knew he had to do something. He was tired of calling and did not have the interviewer’s email address. The one thing he did have was the office address. David decided to write his interviewer a hand written thank you letter. Although it seems weird as most people avoid snail mail at all costs (especially for work correspondence), he knew it would not hurt.

His thank you note said something to the effect of:
Dear X,
I enjoyed speaking to you this afternoon. I think that I am a great fit for your internship program. As we discussed in our conversation, I am journalism major with experience writing for my college newspaper. Like you said, I think this would be a great first internship for me. Thank you again and I hope to hear from you soon.

Regards,
David

Remember while writing a thank you note to be grateful and concise. It is also a good idea to recap a part of the conversation to spark a memory.
A few days after his letter was received, David got a phone call. He was accepted to the internship program! David was so excited and realized that his persistence paid off. David learned that although sometimes times you feel like a nuisance, its better to be overly enthusiastic than lethargic.

The moral of the story is a little bit goes a long way. Take that extra step. Make that extra phone call. Write that extra letter. It’s better to go above and beyond. Remain confidant and determined and your passion with shine through.

--Lauren

Internship Ratings of the Week: Focus on ESPN Radio Boston

Boston is a haven for sport's fanatics! This  bustling city of college students and professionals is passionate about its baseball, football and basketball teams. The Red Sox are this year's MLB champions and the Celtics are heading in the same victorious direction. Therefore, Boston is the perfect city for a sport's enthusiast to find an internship.

This week, I chose to review 890 AM ESPN radio because it upholds the aspects that InternshipRatings.com find most important for an internship: networking, fair/flexible hours and a letter of recommendation. The production intern who posted this position worked for a period of five months, during which he/she got practical experience preparing commercials and audio clips for the station. In addition, this intern was exposed to the world of sports public relations. This did not fall under the immediate job description; however, the intern left with a broader understanding of sports communications. In this case, the intern helped promote a whiffle ball tournament.

I was surprised to read that there was not an established internship program at 890 AM ESPN radio because of the structure and organization of this intern's experience. While I have previously mentioned that companies with standard internship programs tend to be more regulated and overseen, that is by no means an official indication of how the experience will turn out. Just because a company does not have a program and/or has not had interns before, do not be discouraged! To gain a better understanding of your summer at Company X, all you need to do is ask the right questions. During your interview, consider asking some of these questions:

1. What are the most important aspects of this internship?
2. What are some of the skills I will acquire from this position?
3. What are the responsibilities of this position?
4. Can you describe a typical day or week in this position?
5. What do you like about working at this company?
   

Do not be afraid to ask questions! Rather, by asking questions you can differentiate yourself from other possible candidates by proving that you want to make an intelligent decision and determine whether the company will be a good fit. The questions above will enhance your understanding of the company's culture and expectations of its employees. 

--Stephanie

It's all in the details

Now, that we have introduced the site to you, here are some of its defining features:

Homepage: The InternshipRatings.com homepage allows the user to get started by either searching for internships, viewing internships or rating internships. A user can search by industry, city or state. You can also click on the search button which leads you to an advance search. This feature allows you to be more specific and even look for companies with paid internships! The homepage also has three ways of viewing internships: Recently Rated, Top Rated and Worst Rated. Read some horror and success stories from past interns. 

Rating Questions: We tailored the questions to the needs of our users. After our own internship experiences and the experiences of others, we determined the top 12 questions concerning an internship. Out of these 12, the top 5 questions correspond with an icon that can be seen easily without viewing the full rating. We also understand the importance of a rate and rave, so there is a comment box that allows you to go into more detail.

Membership: In order to add/ rate a company, you must be a member. By becoming a member you are able to receive updates from the site, see local ratings in your area, and of course rate an internship! 

Anonymous Ratings: Many users are nervous to post an internship for fear that the company might track their review. With the anonymous setting, this is not an issue. When you sign up for the site all you have to do is go to your account settings and click on  "Keep my rating(s) anonymous". It's pretty simple! 

InternshipRatings.com is a bright, colorful site that is easy to use and geared toward the college demographic.

We are working to make InternshipRatings.com the best it can be! If you have any comments, questions or concerns just click on the contact link at the bottom of the site.

Enjoy and rate away!!

--Lauren